Our Story - Jaan.Coach

Here's the problem we're solving

Coaching works. It really does.

When someone asks you the right questions—when they help you see your blind spots, challenge your assumptions, and keep you accountable—you change. Not someday. Not eventually. You actually change.

But here's the catch: good coaching costs $150-$300 per hour. A 3-month program? You're looking at $1,500 to $4,500.

That means coaching is something only certain people can afford. The executive who can expense it. The entrepreneur who's already successful. The person who already has resources.

                    What about everyone else? The teacher trying to switch careers. The new parent overwhelmed and lost. The 23-year-old who knows they want more but doesn't know where to start.
                

They deserve growth too. They deserve someone in their corner asking powerful questions. They deserve tools to get unstuck.

That's why we built Jaan.Coach.

Not to replace human coaches. Not to pretend AI can do everything a skilled coach can do. But to make professional coaching accessible to the millions of people who can't afford $200 an hour.

We're using AI—yes, we're upfront about that—to ask the same powerful questions a certified coach would ask. To help you discover your own answers. To keep you accountable. To track your progress. For $297 instead of $3,000.

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What We're Doing

Making professional coaching accessible to anyone with a phone and $297. Same powerful questions. Same growth process. Same accountability. Just way more affordable.

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Where We're Going

A world where your ability to grow isn't limited by your bank account. Where everyone—not just executives—has access to the questions that unlock change.

What we believe

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Do It Right or Don't Do It

We follow professional coaching standards. No shortcuts. No gimmicks. Real coaching or nothing.

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Everyone Deserves Growth

Coaching shouldn't be a luxury for the wealthy. If you want to grow, you should be able to.

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Your Safety Matters

Clear boundaries. No false promises. Mental health referrals when needed. We know what we are and what we aren't.

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You're Already Capable

We don't fix you. We ask questions that help you see what's already there. You have the answers.

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Radical Honesty

We tell you we're AI. We tell you our limitations. We tell you when you need a human. No smoke, no mirrors.

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Always Learning

Every conversation teaches us. Every user helps us improve. We're committed to getting better at this.

Built on professional standards

The International Coaching Federation sets the bar for what good coaching looks like. We didn't cut corners. Jaan.Coach follows the same competencies that human coaches train for years to master.

Ethics & Boundaries

We tell you we're AI
We set clear limits
We protect your scope
We refer when needed

Trust & Safety

You're always in control
We listen without judgment
You set the agenda
Your privacy is protected

Real Coaching

We ask, not tell
Powerful questions
Insights from you, not us
New perspectives

Growth & Results

Clear goals
Accountability that works
Progress you can see
Action you actually take

Why AI makes sense for this

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It's actually affordable

$297 for 12 weeks vs. $3,000. That's the difference between "I wish I could" and "I can do this." Same professional approach. Just accessible to way more people.

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It's there when you need it

2am realization? Mid-day clarity? Don't wait a week for your next appointment. Process it now while it's fresh. Growth doesn't happen on a schedule.

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No friction, just growth

No drive across town. No Zoom fatigue. No coordinating calendars. Just open Telegram. That's it. Lower friction means you'll actually use it.

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See patterns you'd miss

AI notices when your sentiment shifts. When certain themes keep showing up. When you're avoiding something. It tracks what a human might forget.

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Consistent quality

Same professional coaching approach every time. No bad days. No personality conflicts. Just solid coaching when you show up.

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Different kind of safe

Some people open up more to AI. No fear of being judged. No worry about what they think. Just honest exploration. (And when you need human connection, we've got that too.)

Who's behind this

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Your Name

Founder & Product Manager

I'm not a developer by training. I'm a product manager who experienced what good coaching can do— and then got frustrated by what it costs.

I've seen people stuck in jobs they hate because they can't afford the clarity coaching would give them. I've watched friends struggle with decisions that a few powerful questions could illuminate. And I kept thinking: this shouldn't be a luxury.

So I spent months learning about ICF standards, studying AI coaching ethics, talking to real coaches, and building this with help from AI tools. Not because I think AI can replace human coaches, but because I think millions of people deserve access to growth.

This is my attempt to make that happen. One conversation at a time.

Why We Built This